Posted on August 12, 2018
So, you are planning to launch your direct mail marketing campaign for the sole purpose of reaching golf players from your new golf mailing list. Once your campaign is up and running, you’re all set—let the celebration begin! Well, not quite. Your job has actually just begun.
Many marketers fail to realize that the amount of hard work you put into launching a marketing campaign is the same amount of work you’ll need to put in after the campaign has launched, and in some cases more. Launching the campaign is the easy part. What you do after is the true test. Here are three simple tasks to do following a golf marketing campaign.
1. Don't Forget to Follow-up
Before your campaign launches, plan to follow up with your golf mailing list recipients—and not just those who expressed interest. Follow up with everyone you contacted. Timing is key. Contact them 5-7 days after the campaign has launched. If you have access to their email addresses—even better. Send them a follow-up email mentioning the recent mailer you sent out. Make sure to add a strong call-to-action within your email.
2. Track Your Campaign’s Success
Set up tracking on your direct mail pieces (postcards, brochures, sales sheets, and etc.). Otherwise, there’s no way of tracking your golf mailing list leads or sales that derived from your campaign. The general rule is to include your point of contact listed on your direct mail pieces. For example, a website address, coupon code, or a phone number.
If your goal is for people to contact you by phone, consider getting a toll-free phone number that forwards calls to your business line. This allows you to keep track of how many calls your line accumulated. You’ll need this number in order to calculate your response rate.
Add a coupon code on your marketing mailers to keep track of people who redeem them on your website, online store, or brick and mortar store. You can also use a QR code that links to a landing page after a recipient scans from his/her smartphone. Then track your page statistics in your Google Analytics or another analytics account.
3. Plan Now for the Future
A goal without a well-thought-out plan is simply a wish. Planning is an important step you do not want to neglect. Oftentimes, marketers are so anxious about getting leads and sales that they forget the prime ingredient of marketing—the planning phase.
The next thing to do is plan your next campaign in advance. Get together with your team to brainstorm creative golf marketing ideas. Purchase a mailing list for golfers and work on enhancing your marketing message. Before launching any campaign, be certain your website, blog, and social media pages are up-to-date. There’s no point in having a winning marketing campaign when your online presence isn’t up-to-par.
Do you need help launching your next marketing campaign?
Whether you need a highly targeted golf mailing list or help with web design, SEO, printing services, graphic design, and much more, we can help. Give us a call for a free market analysis today at: 1.800.457.2899!